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Course Information

PRINCIPLES OF MARKETING (BUS 201)

Term: 2023-24 Academic Year Fall Semester

Faculty

Marilyn Brooks-Lewis

 

 

Office Hours

  • Start Date: Sep 5 2020 11:55PM
  • End Date: Sep 5 2020 11:55PM
  • Single Date:
  • Weekly Days:
  • Note:

 

 

 

Office Hours

  • Start Date: Sep 4 2020 12:00PM
  • End Date: Sep 4 2020 1:00PM
  • Single Date:
  • Weekly Days: Thursday
  • Note:

 

 

 

Office Hours

  • Start Date: Sep 4 2020 2:00PM
  • End Date: Sep 4 2020 3:00PM
  • Single Date:
  • Weekly Days: Monday
  • Note:

 

 

 

Office Hours

  • Start Date: Sep 4 2020 1:00PM
  • End Date: Sep 4 2020 3:00PM
  • Single Date:
  • Weekly Days: Tuesday
  • Note:

 

 

 

INSTRUCTOR INFORMATION:

Marilyn Brooks-Lewis

E-mail: mlewis@warren.edu                            

Office: Room 120

Phone: (908) 835-2629

 

OFFICE HOURS (Room 120/Email/Phone/In person)

Start Date:    September 4, 2024
End Date:      December 19, 2024, 11:55 PM

Mon                 11 AM – 12:30 PM 

Tue                   2:30 – 3:30 PM. 

Wed.                11 AM – 12:30 PM 

Other times may be arranged by appointment.

Description

This course examines marketing functions and institutions involved in the commercial distribution of various classes of goods from producer to consumer. Pricing, channels, consumer motivations, advertising and promotion, logistics, and statistical methodology are studied to provide a comprehensive marketing overview.